Facebook(s fb) may want to make more standalone apps, but that doesn’t mean it wants to publish apps nobody is using. Earlier this Friday, Facebook pulled the Poke app and the Facebook Camera app from the Apple App Store. Poke, Facebook’s Snapchat clone, was never a priority for the company, but features from Camera eventually made it into the main app. Don’t worry, Facebook’s beloved poke feature remains intact.
If Snapchat’s dramatic growth is at least in part a result of our increasing desire for impermanence when it comes to social media, why don’t we have more services that offer us the same kind of self-destruct feature?
The growth of apps like Snapchat, which allow users to set a time limit after which photos self-destruct, is seen by many as driven by “sexting.” But some users may simply be attracted by the idea of sharing content in a way that isn’t completely permanent.
Think you can send content on your smartphone that won’t appear elsewhere? Evidence that your Snapchat videos can be retrieved without notifying the sender comes as further proof what people in the digital age are realizing — true online privacy can be hard to come by.