How publishers are getting over the app debate: 3 examples

Fewer publishers are treating apps as a make-or-break business decision. Instead, a shift in the economics of app making means publishers can choose from a wider variety of app options that are tailored to the type of content they produce.

Polar Mobile arms publishers with MediaEverywhere HTML5 tool

Polar Mobile is rolling out its HTML5-based MediaEverywhere content distribution system with The Hockey News and Canadian Living. The tool allows publishers to build custom websites and native apps in quick and cost-effective way.

Polar Mobile bets on HTML5 with new $6M funding round

Toronto-based Polar Mobile, which provides a digital media distribution platform powering the apps of some of the biggest media companies in the world, including Conde Nast, Sports Illustrated and The Wall Street Journal, announced a new $6 million funding round on Monday.