SXSW: Micropayments Made Easy By Embeddable Dynamo Player

Political Lunch creators Rob Millis and Will Coghlin today at SXSW demoed a new tool for makers of content looking to distribute video under a micropayment system during a panel called “Beyond Advertising: Can Online Video Finally Pay?” Dubbed Dynamo, the new fully embeddable player features an extremely simple sign-up process that allows audiences to make direct payments to producers using PayPal, thus allowing producers to embed video on their own sites and directly profit from it.
Millis and Coghlin, who in September told us they were ending Political Lunch to focus on developing Dynamo, opened the discussion with an exhaustive comparison of the options currently available to independent producers hoping to monetize their content — including making deals with advertisers directly, partnering with indie film distributors like Indie Flix, and working with bigger dogs like Amazon VOD and the YouTube rental system. Read More about SXSW: Micropayments Made Easy By Embeddable Dynamo Player