The new new commerce

The new breed of e-commerce sites offers consumers ways to socialize and be entertained. But as Rags Gupta of Brightcove points out, these new new commerce sites are taking advantage of old principles. Their innovation comes from introducing them online.

Now profitable, Polyvore strikes a pose as top fashion site

Interactive fashion website Polyvore has officially entered into inflection point territory. The Mountain View, Calif.-based startup, which is backed with $8.2 million in venture capital, has achieved profitable operations and is currently seeing record web traffic, co-founder Jess Lee told me in an interview this week.

Video Interview: Why Polyvore Is More Than Just Fashion

Polyvore, a fast-growing fashion community site, is in the interesting position of pushing forward both search and user-generated content creation at the same time. On the occasion of her hiring, we interviewed new CEO Sukhinder Singh Cassidy about some fascinating stats and observations about the company.