Provide Commerce buys Sincerely, mobile gifting app & service

Sincerely, a San Francisco-based mobile gifting app started by Matt Brezina has been acquired by Provide Commerce, a subsidiary of Liberty Interactive Corporation. Provide owns e-commerce brands such as ProFlowers, RedEnvelope, Personal Creations, Shari’s Berries, Gifts.com and others. Brezina (also the co-founder of Xobni) launched the company with backing from the likes of Spark Capital and First Round Capital and its first product (Postagram) was a mobile photo postcard. Terms of the deal were not announced, but this is not an acqua-hire type acquisition – Provide will double the team which will stay in San Francisco. Everyone involved in the deal – investors, employees and others are in the black with this sale.

Sincerely’s card-giving app evolves into a charitable giving app

Sincerely is adding a charitable twist to the holiday cards users generate with their mobile phones. Customers can choose from a selection of Sincerely Giving cards linked to specific non-profits. By paying a premium, the giver donates to the specified charity in the receiver’s name.

Postagram adds QR codes to connect physical & digital cards

The newest version of Sincerely’s Postagram app adds a QR code to all post cards sent out, which — when scanned by a QR reader that was just added to the app — lets recipients download a digital copy of the photo and share it on Twitter.

Strength in numbers: Sincerely launches iPhone API with 12 partners

Sincerely, the startup best known for the Postagram app, has launched a software platform to let iPhone developers add the company’s “print and ship” functionality into any app. Sincerely took a hit earlier this week when consumer electronics giant Apple announced its own Postagram-like app.

Postagram CEO: We’re not afraid of Apple Cards

Apple’s new “Cards” app turns any iPhone or iPad photo into a greeting card — exactly the same business as San Francisco startup Sincerely, which makes the Postagram app. Despite the big competition, Sincerely CEO Matt Brezina says his company is ready to battle.

Postagram pokes Facebook, friends Android

Postagram is a product with a huge potential for mass appeal. While the product launched on Instagram, which is popular with an influential set of early adopters, with Postagram for Android, the company’s product is now accessible to a much wider audience.

Xobni Co-Founder Returns With Postagram

Xobni co-founder Matt Brezina is back in the startup game with the launch of Sincerely, aimed at making it easy to print photos taken with mobile phones. Postagram, Sincerely’s first product, prints and sends postcards made from Instagram photos for 99 cents.