Heroes, Disney Channel Win Interactive Emmys

Remember that thing I did where I helped judge a couple of Emmy categories this year? Well, the winners are in, and got their prizes as part of the pre-main event ceremony on Saturday night. NBC’s Heroes and the Disney Channel won the awards for creative achievement in interactive media for fiction and non-fiction, respectively, at the Creative Arts Emmy Awards ceremony. The interactive media awards were presented by Gregg and Evan Spiridellis from JibJab, and honored content that engaged audience participation across different types of media.

In related webby-Emmy news, Sarah Silverman won the outstanding original music and lyrics prize for her “I’m F***ing Matt Damon” song which became such a memorable viral video hit (though she’s no longer dating Jimmy Kimmel, the guy she was trying to make jealous and whose show it aired on).

Photo by Mathew Imaging.

Getting Interactive for the Emmys

If you’ve been wondering, “Where has Liz G. been goofing off, and why is she neglecting this site?” — I haven’t been playing hooky, I promise! I spent most of the day yesterday at the Academy of Television Arts & Sciences in North Hollywood, judging the Primetime Emmy awards for interactive media. It was a really cool experience watching the finalists and meeting a great group of there to jury the entries — about 60 people from the digital content creation and distribution sphere. After the whirlwind trip — flying to L.A. for the day and just barely making the flight back home last night — I want to collect some of my thoughts and tell you all about the fascinating content I saw.

I was assigned to the fiction category, which meant watching the five finalists and rating them on eight different factors like user experience, creative achievement, and “enhancing the fiction scenario.” When they say interactive, it doesn’t just mean digital — it means viewers getting involved in manipulating, experiencing and contributing to the content themselves, so the presentations were more site demos than linear content.

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