Kik continues to ship new features for its chatting application. Following on the heels of Promoted Chats and its in-app browser comes the hashtag. It’s an easy way to create a group chat and invite people to join it within the Kik app. You send them the hashtag name (like #SFSoccerMoms or #CollegeDebateFriends). When they click it they’re taken to a group chatting page, which allows up to 50 participants.
“It’s a way to let you be whoever you want to be, with whoever wants to talk to you,” Kik CEO Ted Livingston wrote in a blog post announcing it. “It’s a social network on your terms.”
Kik’s group hashtag isn’t news that will particularly excite many people over the age of 25 (Kik’s prime demographic is under that age). But it’s a compelling feature, if only because of what it represents.
Group hashtags offer a rudimentary look of what could constitute a social network focused on “chatting.”
It’s almost a Path-like feature, recreating the intimacy of the Facebook of yore. With a chat cap of 50 people, it keeps conversations to smaller, more contextual groups. You don’t have to worry about sharing the details of your weekend with the world, trying to whitewash it for grandma, while simultaneously entertaining your friends. Instead, you can embody your particular sense of self with each individual group.
Group chatting is nothing new of course, and as a standalone feature, it’s not a company. But in conjunction with Kik’s other features, like individual messaging, promoted chats, and an in-app browser, the group hashtag element has great promise. It allows users to communicate easily, without the hassle of an administrator having to invite select members. It provides the same kind of thematic discovery and social organization that hashtags do on Twitter, for tracking news events, or on Instagram, for exploring similar images.
This is what a social network with a core of texting, instead of a newsfeed, could look like.