The fall of SAY Media is a sign the barbell effect is increasing

SAY Media, created when video-content company VideoEgg acquired blog-software provider Six Apart in 2010, says it is selling off its media properties — the latest example of a company getting squeezed by the bifurcation of the online advertising market

MLB plans ad exchanges to target premium baseball fans

Major League Baseball is using new data tools to create more detailed profiles of people who visit team and league websites. MLB plans to use the extra data to create profiles of affluent customers, and to let brands target those profiles on private ad exchanges.