SAY Media, created when video-content company VideoEgg acquired blog-software provider Six Apart in 2010, says it is selling off its media properties — the latest example of a company getting squeezed by the bifurcation of the online advertising market
The Idea Lab of the New York Times has cranked out a series of innovative ad products. Here’s some examples — and a look at why the flashy ads haven’t lifted Times’ ad sales out of a rut.
Major League Baseball is using new data tools to create more detailed profiles of people who visit team and league websites. MLB plans to use the extra data to create profiles of affluent customers, and to let brands target those profiles on private ad exchanges.
Programmatic buying for online video ads — which lets brands buy select audiences in real time — is growing rapidly. The spread of this buying technique may coincide with a drop in prices but the two phenomena are not necessarily connected.
Twitter’s new advertising API is just part of an ongoing seismic shift in the way advertising works online, where algorithms and self-serve networks are taking over from traditional ad buying and further destabilizing the media industry.