If you wanted to buy the iPhone, once upon a time you had to get it direct from Apple (s aapl) or from the Mac maker’s partner network providers. Nowadays, there are more and more places you can pick one up, including, soon enough, at the supermarket while you restock the bread and milk in the UK. In Canada, a budget provider of UK origin will soon join everyone else as an iPhone carrier, too.
UK retailer Tesco will offer the device for use on the O2 network exclusively, and it will be selling both the iPhone 3G and the iPhone 3GS. Tesco Mobile, Tesco’s cell phone subsidiary, will begin offering the device both in store and online via Tesco Direct. Tesco Mobile has its own branding and pricing structures, but is actually a joint venture between the retail giant and O2, and uses O2’s network. Read More about iPhone Coming to Tesco Supermarket in the UK, Virgin in Canada