Urban Airship puts SimpleGeo to use with location-based messaging

Almost a year after buying location data provider Simple Geo, app messaging platform Urban Airship is now putting its acquisition to work with a new Location Messaging Service that lets developers incorporate current and historical location data to better target in-app push notifications.

Sybase 365 teams with Urban Airship to offer push messaging

Sybase 365, one of the largest providers of SMS and MMS messaging, is getting into the push notification business through a partnership with Urban Airship. Sybase 365 will be able to offer enterprise customers app-based push messaging that should help them continue to engage their consumers.