Flood of online media leads to niche ‘listening platforms’

To keep tabs on clients and competitors, many businesses rely on a handful of Google alerts and Twitter feeds. But this is becoming harder as the digital din grows ever louder. Now, listening platforms are emerging to help businesses monitor their online mentions.

SAP taps NetBase for deep social media analytics

The cloud-based SAP Social Media Analytics service aims to bring more consumer-centric smarts to SAP’s enterprise customers. SAP will sell and provision NetBase semantic search and analytics capabilities and provide a user-friendly dashboard to display the results on an iPad or other device.

TrustYou grabs $5M to make sense of online reviews

TrustYou, a Munich-based startup that makes semantic search technology for categorizing online reviews, has taken on $5 million in Series A funding to fuel its U.S. growth. The company has already put a significant portion of the funding round toward acquiring ReviewAnalyst, its Texas-based rival.

Salesforce Buys Radian6 to Make Companies More Social

Salesforce.com has agreed to acquire Canadian social-media monitoring company Radian6 for a total of $326 million in cash and stock, and says that it will make the company’s tools and services a core part of its Sales Cloud customer-relationship management dashboard for businesses.