EVO Electric: Electric Car Motor Maker Links with Lotus

EVO Electric, a U.K.-based startup developing a more efficient electric motor for hybrid and electric cars, will be getting a whole lotta attention in Geneva on Tuesday due to a major new partnership. The 3-year-old company has scored a deal with Lotus Engineering, and EVO’s motors are being featured in a plug-in hybrid concept sports car — the Evora hybrid — expected to be unveiled at the Geneva International Motor Show on Tuesday.

The Evora hybrid is expected to look like this regular Evora sports car, which came out in September.


The Evora 414E Hybrid concept car is a plug-in hybrid version of Lotus’ currently available Evora (pictured above), which represented Lotus’ first new vehicle since 1995 when itstarted rolling out in Europe in September. The hybrid concept includes two EVOdrive motors, each providing 204 horsepower and 295 pounds of torque per foot, as well as EVO’s electric generator technology to help run a 35kW range extender system.
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The Credit Crunch: Yet Another Pitfall for Ethanol

The financial crisis will likely hurt the cleantech sector in more ways than one — access to capital, more risk-averse investors, the need for cheaper power, and declining oil prices. But one industry could be particularly hard hit: ethanol. Bluefire Ethanol CEO Arnold Klann, who previously told us that the company is trying to scale up to 20 waste-to-ethanol plants in just a decade, tells Reuters that the pullback from bank lending could slow down their plans inover the long term.

First-generation corn ethanol plants have hit tough times due to the rise in corn prices, the storms this summer, and a reduction in both political and public good will. Quite a few plans for ethanol plants have been delayed or downright canceled. But for the next generation of cellulosic ethanol, which in its early stage has been prohibitively expensive, this credit crunch could spell some real problems.

Cellulosic ethanol has been produced in labs and on a small scale for some time. The problem has been getting those nascent technologies at a scale large enough at a cost cheap enough to justify production. A company like Canadian Iogen has been producing cellulosic ethanol for years, and only just shipped a small 50,000 gallon commercial order to Shell. Particularly startup companies that need to raise capital to make the transition to production could face some really tough times.

Five Fixes for Apple’s iTunes Video Woes

[qi:_newteevee] While Apple (AAPL) makes competitors tremble in music, its video offerings and achievements get less imposing by the day. People want to buy from you, Apple — look at your impressive ascent in the music space. So why are you holding yourself back from selling? [digg=http://digg.com/software/Five_Fixes_for_Apple_s_iTunes_Video_Woes]

There’s no point in tucking in your turtleneck and waiting for the networks and studios to come around to a better way of being. Here are five ways you should make your video catalog bigger and your service better, right now. Continue Reading at NewTeeVee