Apple Re-enables Promo Codes for 17+ Rated Apps


Since last year, Apple (s aapl) has allowed all iPhone developers to request 50 promotional codes for their application when first added to the App Store, a policy that makes it easy to offer free applications for trial, review or a competition. It allows easier initial promotion of an app, removing the need for a more complicated process of ad-hoc distribution or offering iTunes gift cards.

A few weeks ago, Apple stopped offering promotional codes to developers of applications rated 17+. This decision sparked controversy, with developers angry that they were no longer able to easily offer promotional copies of their software to reviewers. Read More about Apple Re-enables Promo Codes for 17+ Rated Apps

Harnessing the Power of iTunes Star Ratings

During the past few months I’ve grown a little bored with my music. Even my favorite tracks have become routine. So to inject some life into my iTunes library I’ve been getting my hands on a monthly playlist of Indie Rock tracks (from completely legal and reputable sources, of course). But as I’ve been listening to these lists of 100-200 songs I have run into a new problem — how to rate them.

Of course my favorite songs, the ones I would listen to over and over again, get a 4 or 5-star rating. But the rest of the tracks invariably end up getting a 3-star rating. I tend not to use the 1 or 2-star rating because in my mind if a song is rated that low then it’s not worth keeping.
And then there are other problems with the star rating system. For example, what about holiday songs? Sure, that Relient K Christmas album might get a 4-star rating, but I don’t really want it picked up in my “highest rated” smart playlist unless it’s actually Christmas. And if I begin to exclude every “exception” then my smart playlist ends up with 35 rules.
The rating system is such a powerful tool since it’s one of the few ways to actually “tag” your music on the go and I didn’t want to abandon it altogether. So, in an attempt to learn how to use iTunes star rating system to the fullest, I have asked friends, colleagues, and the internet for ideas on how to harness the star to create perfect playlists.
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