How data science is helping charities save lives and their budgets

Rayid Ghani might be best known for leading the Obama for America data science team, but his latest mission is to bring that experience to bear on the nonprofit world through a research director role at the University of Chicago and a startup called Edgeflip.

How Obama’s data scientists built a volunteer army on Facebook

As voters increasingly spend their leisure time with things other than newspapers and television, political campaigns need new methods of making sure their messages reach those people. Obama for America’s Rayid Ghani took to Facebook to find not just possible voters, but possible campaign workers.