
According to The NPD Group, the leader in market research for the wireless industry, the iPhone 3G surpassed the Motorola RAZR as the leading handset purchased by US adult consumers in the third quarter of 2008.
The RAZR had been ranked as the top-selling consumer handset for the past three years, which means that the iPhone knocking the device from the top spot is no small deal.
“It represents a major shift in handset design from fashion to fashionable functionality,” said Ross Rubin, director of industry analysis for NPD. “Four of the five best-selling handsets in the third quarter were optimized for messaging and other advanced Internet features.”
The top handset models in rank order, based on unit sales in Q3, were as follows:
- Apple iPhone 3G
- Motorola RAZR V3 (all models)
- RIM Blackberry Curve (all models)
- LG Rumor
- LG enV2
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