Facebook’s new Atlas is a real threat to Google display dominance

Facebook is overstating the importance of its cookie-free ad server, but Google’s DoubleClick empire is facing its first serious threat in years. Advertisers and agencies should launch trials immediately, if for nothing else than Google pricing leverage.

How Twitter will close its mobile ad gap

Twitter’s recent filing for an IPO indicates some of its most lucrative ad products on PCs don’t perform as well on mobile devices. But its recent acquisition of MoPub will help close that mobile ad gap by delivering highly targeted ads via real-time bidding.