Today in Social

Rounding up the post mortems on Twitter’s announcements. Colleen Taylor says Twitter’s photo sharing service will bring new life to Photobucket, the company that’s powering it. The product demo shows some nice search and hashtag integration for discovery, but no evidence of advertising opportunities for Twitter. And it’s aimed less at collections and more at real-time photos – there were 2 million photo links in tweets on May 30 – and thus, at Twitpic and Yfrog, rather than Facebook or Instagram. Matthew Ingram thinks Twitter’s search improvements still have a ways to go. You still can’t search an archive older than a week, and it’s not very clear how Twitter’s personalization and relevancy ranking works. Meanwhile Darrell Etherington scoffs at some who think Apple would build a Twitter competitor. I don’t see how Apple would monetize such a thing any better than Twitter does, and if it wanted to increase habitual usage of its hardware, it should just integrate Twitter more deeply into the iPhone. Which it may be doing.

The Real-Time Web Isn’t the New Internet

There’s a fair amount of confusion in the mainstream media around how the value of the real-time web differs from that of the traditional one, as evidenced by a recent USA Today story, in which the “real-time web” was described as “the latest iteration of the Internet…exemplified by the obsessive use of PCs or cell phones.” Though the “real-time web” is sometimes described as the next evolution of the Internet, it’s more likely to co-exist with and complement, rather than supplant, the Internet we’ve been using so far. We’ll use these two webs in decidedly different ways.