Why Twitter’s “verified account” failure matters

It may have been simple error that saw Twitter mark a fake account as “verified,” but the fact that the company won’t even say how its verification process works means it still has a lot of work left to do in the trust department.

News as a process: How journalism works in the age of Twitter

A new study of the way information flowed during the Arab Spring uprisings earlier this year paints a fascinating picture of how what some call “news as a process” works, and the roles bloggers, mainstream media and others play during a breaking news event.

Movable Ink breathes life into e-mail

While the web is interactive and dynamic, e-mail reflects very little of that evolution. But Movable Ink, a New York start-up, is trying to breathe new life into e-mail marketing by making e-mails real-time and context aware, creating messages that don’t go stale.

Cloud MapReduce Targets Big Data in Real Time

Cloud application-platform provider Appistry has teamed with Accenture to develop Cloud MapReduce product. Cloud MapReduce is focused on real-time analysis of streaming data, and it complements Appistry’s distributed file system to form a Hadoop alternative for certain applications.

Today in Social

Do we really need another browser, even one that’s optimized for social media and information feeds? RockMelt launched this weekend, and it’s getting a fair amount of attention because it’s funded by Andreessen Horowitz. Some power users remain unimpressed because it’s not mobile, it separates search, and isn’t real-time enough. RockMelt is based on HTML 5 and the same Chromium engine as Google’s browser, and it does a lot of pre-caching for extra speed. It requires a Facebook log-in and puts your favorite friends on a pane right there in your face. The original “social browser,” Flock, never gained traction, but it was early – a little before Facebook became huge – and somewhat geared to blog-posting, a minority activity. RockMelt is less about creating and more about consuming the social and info feeds, so it feels more on-trend to me. But this is a crowded space, and I see no evidence of an innovative distribution strategy.

Yahoo Open-Sources Real-Time MapReduce

Yahoo has open-sourced its S4 project for developing real-time MapReduce applications. As we’ve seen with Google’s new Caffeine infrastructure for its Instant Search features, there is a growing trend of unchaining large-scale data analysis from its batch-processing roots.

How to Get a Jump-Start on Real-Time Advertising

Even if you don’t believe real-time feeds will become the dominant content consumption paradigm, they’re clearly a growing force. Consumer-paid access to real-time feeds is largely for paid mobile apps, and advertising is the immediate payoff. So here’s how social media companies can best cash in.

Today in Social

The AOL-Yahoo trial balloon floats again. Bankers are talking, though, possibly, not to Yahoo yet. Some like the potential combo, but our own Matthew Ingram does not. I’m a little more sanguine: AOL has some assets (ad network, Moviefone, growing blog network) as does Yahoo (ad sales force, news, sports, women’s and entertainment content) that could work together, and they both have a lot of email users. But Matthew’s right: they’ve both blown social so far and are clueless about the real-time web. And the effort required to integrate might surpass the benefits of scale, some of which are deceptive (overlapping audiences).

Apple Planning iAds Service to Take on Google

Apple hasn’t made any secrets about its plans to get into the mobile advertising game and now it seems they will be revealing a new advertising venture built on top of the framework provided by its recent purchase of Quattro.