NDS Adds Jinni for Video Recommendations
Finding what you want to watch on TV is going to be a big problem in the coming years as more video choices crowd into your living room. As a result, recommendations will play an increasingly important role in our video discovery. To that end, NDS, which makes middleware and applications for multi-service operator set-top boxes, announced today that it has launched its Recommendations Engine Partner Programme, and video recommendation service Jinni is the first company to join.
In a recent survey of more than 1,000 U.S. cable customers conducted by NDS, having TV recommendations was one of the top applications desired for their cable service.
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Jinni’s recommendations are powered by the company’s Movie Genome and can provide suggestions based on previous viewing patterns, mood-based browsing, or a semantic search like “action with a surprise twist.”
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