Finding what you want to watch on TV is going to be a big problem in the coming years as more video choices crowd into your living room. As a result, recommendations will play an increasingly important role in our video discovery. To that end, NDS, which makes middleware and applications for multi-service operator set-top boxes, announced today that it has launched its Recommendations Engine Partner Programme, and video recommendation service Jinni is the first company to join.
In a recent survey of more than 1,000 U.S. cable customers conducted by NDS, having TV recommendations was one of the top applications desired for their cable service.
Jinni’s recommendations are powered by the company’s Movie Genome and can provide suggestions based on previous viewing patterns, mood-based browsing, or a semantic search like “action with a surprise twist.”
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