A new right to remove results from Google poses hard choices for Europe. It offers people a chance to forget and start over, but also recalls the continent’s early efforts to whitewash the past.
The spread of revenge porn, which is used to terrorize women, has led some to hail copyright law as a magic bullet solution. It won’t work and could do more harm than good. There are better options.
Klout, the reputation-ranking service that recently confirmed a new round of funding, may not win the race to create a “PeopleRank” for the social web, but someone is going to do it — because the need to measure online influence is only going to increase.
“Radically Transparent: Monitoring and Managing Reputations Online,” by Andy Beal and Dr. Judy Strauss, was recommended to me by several online friends who are involved in PR and marketing. It’s a practical and comprehensive book that’s designed to help individuals and businesses manage their reputations in a world in which the old rules no longer apply, thanks to the advent of the Internet.
The book begins by providing background on the importance of managing your company’s reputation online and the potential consequences if you don’t. It follows with practical instruction on using tools like social media and search engine optimization as ways to be proactive about managing your online reputation in order to achieve your business goals. The final section is about online monitoring of your reputation and managing an online reputation crisis. Read More about “Radically Transparent”: A Practical Guide to Online Reputation Management