This explains why no men were using Pinterest

If you ever wondered why Pinterest took off with women and not men, we have our answer. Friday the company announced it had changed its search filtering options so that men could see results catered to their gender.

In the past, when searching for workouts or clothes their feed would fill with pins targeted to women. Since Pinterest’s early users were women, the application spread virally through that demographic. Naturally the most popular pins and pinners are, as a result, for women or by women.

That shut out men who might also find the technology useful but didn’t like the results they were served. Although some people who identify as men might appreciate a more feminine selection, not all would. Take a look at Pinterest’s screenshot on the difference in genders:

The difference in gender searching on Pinterest. Left: Men ; Right: Women

The difference in gender searching on Pinterest. Left: Men ; Right: Women

The new gender focus will appear as a toggle, allowing women and men to search for items of the opposite gender as well. That could be helpful for anyone with more androgynous taste, or it could serve well for gift shopping purposes.

The attempt to make Pinterest appealing to men comes from the company’s new head of brand, David Rubin, who formerly ran marketing for the ultra dude product Axe body spray. He was brought on in part to achieve that goal, and he started by commissioning Pinterest ad storylines to appeal to men and filling men’s home feeds with male products. Frankly I’m surprised it took the company this long to create gender specific search results — it has been around for over seven years, after all.

With the product announcement Pinterest also revealed new statistics, saying that its number of male signups have grown 73 percent year over year. It’s impressive numbers for the U.S. As we’ve covered, in some other countries, Pinterest has actually had a far easier time recruiting men to the application.

Since it’s a user-generated content site it’s demographics tend to build on themselves. The more women — or motorcycle fans, or cooks, or interior designers — are on the site, the more pin will be created that appeal to them.

To kickstart other groups Pinterest has to woo them with product shifts, and it’s doing just that.

Great expectations: It’s not easy being Mark Zuckerberg

Facebook reported earnings that met estimates on Thursday, but that wasn’t enough for some investors — who clearly wanted to see the company outperform even the rosiest expectations. Meeting those lofty goals will be a challenge for Facebook in the future, especially as its growth rate slows.

Yandex: ‘Plenty of room’ despite growing Google threat

Russia’s most popular search engine, Yandex, has lost a significant chunk of its market share over the past year — but announcing a 50 percent increase in profits for the first quarter of this year, CEO Arkady Volozh says there’s still lots of room to keep growing.

Google Gets True Real-time Search

It was foretold, and lo, it has come to pass: Google (s goog) has implemented real-time search, built right into its existing search results framework. What does that mean?

It means you get instant access to stuff that’s happening as it happens, including up-to-the-minute results from Yahoo! Answers (s yhoo), news and blog posts, and Twitter content. Real-time results are accessible on mobile platforms like the iPhone (s aapl) and Android devices, too, making it even more useful.

Google made an official announcement regarding the service today, posting images of and detailing the new real-time results, but it has yet to implement the new features in all areas. I couldn’t access the real-time searching, for instance, though other recent improvements like the super-clean redesigned home page were active. Read More about Google Gets True Real-time Search

Google Gets Real-time Search

google_logoTwitter, you’re not the only one with up-to-the-second search results. Google (s goog) now boasts that ability, too, a fact revealed in an Omgili blog post. It isn’t yet a publicly-available feature, but with very little effort on your part, you too can narrow your results to “this past second,” or a range of other different increments.
The trick is in using Google’s “Search Options,” a new feature added in May of this year that allows you to filter your results a number of ways, including according to how recently something was published. The closest you can get to real-time results using the official Google menu options is “Past 24 hours,” which is handy, but if currency is central to how well you do your job, getting even closer is ideal. Here’s how to do it. Read More about Google Gets Real-time Search

Quick Tip: Google Search Based on Time

googletimeOne of the things I’ve always found frustrating about Google (s goog) is its inability to perform a search and then filter based on date/time written. Last night I was trying to find out what happened to Axxo (a famous BitTorrent figure), who’s currently missing, and was having a horrible time with it. A few months ago, Axxo had also disappeared, only to reappear a short time later, so when I was searching for “What happened to Axxo,” Google kept finding articles about his previous disappearance instead of his current one. Turns out Google can filter results by time, as I found out while looking for more Axxo information. Here’s how to enable time-based filtering: Read More about Quick Tip: Google Search Based on Time

Apple Q2 Financial Results Conference Call Set for April 22

applemoneyIt seems like it was only yesterday that Apple (s aapl) hosted their first-quarter 2009 financials conference call, but it was actually almost three months ago (hence why they’re called “quarterly”). Apple (s aapl) revealed the date for their upcoming second-quarter call today, which is set to take place April 22 at 2PM EST. Conference calls don’t usually contain any product revelations, but they can provide insight into company direction, and if you’re an Apple investor, in addition to being an Apple fan, it’s not to be missed.
Last time around, Apple had yet another record-breaking quarter ($10.1 billion revenue, $1.78 in earnings per share), exceeding the estimates of Wall Street and observers, and beating their performance in the same period the previous year by a fair margin. They downplayed their expectations for the second quarter on that call, which is something they always tend to do, but Wall Street expects them to perform well, with $1.13 in earnings per share and $8.2 billion in revenue.
We should see at this conference call what effect Apple’s recent desktop update has had on sales figures, and also get a better idea of the toll the recession is taking on the company, which has appeared to be rather resistant to its effects. You can bet that investors will also be watching closely because of Steve Jobs’ continued absence, which is beginning to look like less and less a factor in the company’s success, since the stock (AAPL) is performing well. Some analysts are even going so far as to claim that Apple is better off without him at the helm. Be sure to check back for a follow-up on April 22 from us here at TheAppleBlog for all the details.