Some of the groundwork is finally being laid for mobile payments, but the industry still has to find ways to convince users to pay for stuff with their phones. Which is why apps will have to do much more than just execute transactions.
NFC will arrive in handsets in a big way in the coming months, but other components of a viable “mobile wallet” scenario aren’t in place yet. Here are some possibilities for the technology beyond using it to pay for goods at the retail counter.
It seems there’s a lot to like about the Hero: In addition to the integrated Google services found on all Android handsets, it is the first U.S. gadget with “HTC Sense,” allowing users to personalize the seven panel-wide home screen with customizable widgets, and the phone boasts a 5-megapixel camera and camcorder. And you can pick one up for $20 less than the Palm Pre, which hit the shelves a few months ago. But the Pre, which was supposed to save the struggling carrier, has disappointed at the retail counter, according to David Eller of Town Hall Investment Research. Pre sales are slowing, Eller said, and “likely will come in dramatically below” Sprint’s reported target of 1 million to 1.5 million for the year. But while Eller cites the sluggish economy and the cutthroat smartphone space for the Pre’s lackluster performance, much of the blame should go to Sprint, which launched the device with limited stock on hand in an apparent effort to drive demand, then opted to put limited resources into pushing the gadget.