While they are competitors on the social media front, Facebook and Google will now be bedfellows in advertising, as an announcement from Google confirms the companies have struck a partnership in which DoubleClick Bid Manager will now be able to buy on the Facebook Ad Exchange. It’s a win for both companies, as DCBM clients will now be able to have access to real-time FBX ad inventory, and Facebook has the opportunity to bring more clients to real-time ads. This could, in theory, also boost the quality of Facebook’s ads — and bring in more revenue for the company.
Twitter is going to start serving ads based on your internet surfing habits — but unlike other companies, it’s offering you privacy settings that let you opt out of the system.
Many people are familiar with ads that follow them across different websites. Now, one company says it can have the same ads show up on an individual’s smartphone too. Marketers like the idea but does it actually work? And will regulators tolerate it?
AdRoll, a firm that places “retargeted” ads on Facebook had a very good year. Does that provide any hints as to what Facebook will say about its ad earnings next week?
San Francisco-based ad tech firm Triggit announced on Thursday that it had raised $7.4 million in Series B funding, led by Spark Capital and Foundry Group. The funding comes after months of growth driven in large part by its inclusion in Facebook’s ad exchange.
On Thursday, Facebook is announcing that its new real-time bidding platform, the Facebook Exchange, is coming out of beta. While it’s still early days, the social network’s advertising partners give the new platform high marks.
Chances are, you’ve had an experience like this: you check out a product on a retailer’s site and then an ad for it follows you around the Web. Get ready to see more retargeted ads for gaming, sporting events and movies.