Rethinking the Value of Social Media: Measurement

In last week’s installment of “Rethinking the Value of Social Media,” I discussed how social media marketing is not a pure numbers game. In this post, I’d like to talk more specifically about re-framing the way we think about the measurement of social media efforts.

Rethinking the Value of Social Media

If you start out on a social network early on and that network grows over time, you can only keep up with that growth for so long because, at some point, the service will experience faster and bigger growth than you.