The grand ambitions of Google Ventures

Google Ventures is looking to become one of the top-tier VC firms in Silicon Valley, and hiring high-profile partners is part of the path to the top.

App Review: Hysteria Project — iPhone Owner Stalked By Maniac

title=Hysteria Project

Chased through a trap-laden forest by an axe-wielding murderer, Hysteria Project is a step in a much darker direction for the iPhone.

Reviewing Asteroids-esque shooter The Void last week, I mentioned that some iPhone (s aapl) games are ditching the cute and getting darker. With their first release, the BulkyPix team have taken the anti-cute movement further: chopping up any semblance of cuteness with a rusty axe, putting the bits into garbage bags and burying the bags in a creepy forest.
Hysteria Project is a choose-your-own-adventure for the iPhone. Blending atmospheric film sequences with quick-fire decision-making to create an intense horror experience. Read More about App Review: Hysteria Project — iPhone Owner Stalked By Maniac

Will Premium Content Kill the “You” in YouTube?

As we touched on this morning, YouTube is prepping a redesign of its site to separate premium content from UGC. YouTube needs to make money, but will its latest moves to embrace Hollywood kill the community that turned the site into the online video behemoth it is today?
ClickZ broke the redesign story and writes:

The new design will offer four tabs: Movies, Music, Shows, and Videos. The first three tabs will display premium shows, clips, and movies from Google’s network and studio partners, all of which will be monetized with in-stream advertising. Meanwhile the Videos channel will house amateur and semi-pro content of the sort major brand advertisers have shied away from.

If ClickZ is correct, this redesign looks like it will ghettoize the amateur community. On YouTube, promotion drives plays, and there are only so many videos it can feature. The first casualty will most likely be YouTube’s own homegrown stars. How will Fred, Michael Buckley and SXEPhil fit into a new ecosystem populated by the likes of Brad Pitt and Will Smith? YouTubers might be able to coast on their existing fame for a bit, but the next generation of web celeb hopefuls won’t be as lucky. Promotion drives plays on YouTube and the lack of it could mean people who make a living off YouTube will need to go back to their day job (or back to school).
YouTube has been inching toward becoming a premium content destination for a while now. It signed traditional media players such as CBS and MGM, it altered its rules to tame some of the naughtier content and design tweaks like ordered playlists have made the site more premium content friendly.
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