Google scrambles to fix Events after celebs yelp

Despite the “Google+ is a ghost town” mantra, a number of high-profile people are active users. They also yelp when they’re unhappy and when Google+ Events went live, flooding feeds, that’s what some of them did — drawing attention to a launch for all the wrong reasons.

10 ways not to be a jerk at SXSW

“Every year at SXSW, I meet the most amazing people, and sometimes a few jerks,” says Peter Corbett, CEO of iStrategyLabs. Corbett offers ten tips to help newbie CEOs avoid jerk territory and make the most of their time in nerd heaven.

Today in Mobile

Former Microsoft executive Charlie Kindel has knocked over a hornet’s nest with this post questioning why Windows Phone has failed to gain any substantial traction despite the fact that it’s a top-notch operating system. Kindel blames a lack of support from carriers and handset providers — and while I agree that’s been a huge hindrance, many others don’t. MG Siegler claims that Microsoft was simply too late to market, Robert Scoble cites a lack of support from app developers, and Harry McCracken wonders if it’s simply a branding problem. All those differing opinions illustrate the fact that Microsoft still has multiple problems to overcome with its mobile business. Which means 2012 may not be any better than 2011 was for Redmond in mobile.

Today in Social

I typed that headline while shaking my head. Google+ is iterating – and integrating – quite rapidly, but it isn’t solving some problems its early adopters are encountering. Matthew Ingram agrees with Robert Scoble that it’s too hard to filter signal from noise in Google+, and that content discovery suffers. Google still hasn’t done anything with search, and relies on Circles that are people- rather than topic-centric. Twitter has similar issues. (Facebook’s discovery is at least as bad, but it’s less noisy because Facebook’s feed-ranking algorithm has a heavy hand.) I’ve advocated that Twitter use Sulia’s topic filtering for the mainstream; Google could do something similar. Here are some other ways to build a better feed.

Today in Mobile

A few pieces focusing on Microsoft’s Windows Phone 7 illlustrate today just how wide-open the smartphone market is: IDC has revised its projections to claim that Windows Phone will be the second-most popular mobile operating system by 2015, trailing only Android. But PCMag points out that carriers aren’t exactly breaking a sweat to support Microsoft’s platform, and Robert Scoble argues that a lack of apps is shackling Windows Phone. Things can change quickly in the space, as my colleague Ryan Kim points out here, but Microsoft and its partner Nokia have plenty of big hurdles to overcome if Windows Phone is to become a major platform.