Samwers clone Wrapp: Have they gone too far this time?

Europe’s most notorious cloners have built their reputation by copying big American companies. But now they appear to be readying a new rival to small Swedish startup Wrapp — a change of tactics that has ‘surprised’ Wrapp CEO Hjalmar Winbladh.

Now Samwer Bros clone Fab and target European rollout

The team behind design sales site Fab.com was outraged to discover a U.K.-based rival that seems to mimic not only their business but also their look. But outrage may not be enough to stop Germany’s Samwer brothers from going big with their latest clone.