A few days ago I had breakfast with Peter Levinsohn, President of Fox Interactive Media, days after Rupert Murdoch made a $5 billion bid for Dow Jones. We chatted about a variety of topics, but most of them were off the record. One bit I got on the record was about MySpace/FIM’s acquisition strategy.
Levinsohn, who has spent nearly 20 years at various News Corp. business groups, said that the company wasn’t backing off from making acquisitions, but was looking to make small acquisitions – ones that filled out holes and helped with monetization better. (Of course this was before the $250 million rumored-but-not-confirmed-by-FIM deal to buy Photobucket.)
Looks like he was serious. FIM is rumored to have acquired Flektor, a slide show widget creator. TechCrunch reports that the price is in the $10-to-$20 million range. Fox Interactive spokeswoman declined to comment on the deal.
The deal is seen as an additive to the company’s rumored PhotoBucket purchase, which is yet to close according to our sources. While the Photobucket deal is about reuniting users with their data (after all the two most popular actions on myspace are photo-viewing and message writing), the Flektor deal is about helping those users better utilize their own data.