The fall of SAY Media is a sign the barbell effect is increasing

SAY Media, created when video-content company VideoEgg acquired blog-software provider Six Apart in 2010, says it is selling off its media properties — the latest example of a company getting squeezed by the bifurcation of the online advertising market

ReadWriteWeb rebrands, hires Dan Lyons as EIC

Technology blog ReadWriteWeb, which was acquired by Say Media last December, has hired “Fake Steve Jobs” author Dan Lyons as editor-in-chief. The site is also getting a tablet-friendly redesign and a new name, ReadWrite.

Say Media raises $27 million funding round

Digital publishing company Say Media, which is home to brands like ReadWriteWeb and Remodelista, has raised $27 million in funding. The company will use the funding to acquire more brands and expand its platform.

You Can Buy an Old Dog(ster) For New Tricks

Dogster, the old-school social network for dog and cat owners has been purchased by Say Media in the first deal for the recently created content and advertising company. Say Media was created last September when blogging platform SixApart was swallowed by video ad network VideoEgg.

Struggling Six Apart Begged for $2M Loan

When blogging pioneer Six Apart said it was being purchased by ad network VideoEgg the deal seemed to confirm that the once-hot startup had been left in the dust by competition from the likes of WordPress, Twitter and Facebook. The merger documents tell a sad tale.

Six Apart Deal With VideoEgg Marks the End of an Era

After denying rumors of a deal, blogging platform Six Apart and advertising network VideoEgg have confirmed they are merging to create a new social-media company called SAY Media. It’s the end of one of the early pioneers of the blogging world as a standalone entity.