Media memo: Google just upped the ante on being social

With new changes that offer personalized search results — most of which are being taken from its own Google+ social network — Google has just made social connections and links the new search-engine optimization strategy, and media companies need to learn how to adapt to that.

Hey Google — you can’t have your cake and eat it too

Controversy over a Google marketing program for Chrome that involves spammy web content and the removal of an “offensive” Google+ avatar photo reinforce how hard it is for the search giant to run multiple businesses without tripping over itself and its own guidelines.

Great Blog Content vs. Search Engine Optimization

SEO Smackdown PanelThis weekend I was on an “SEO Smackdown” panel at our local WordCamp Portland. Two of us were from the content side, while the other two panelists were SEO experts. My take on SEO is that writing compelling, interesting blog content that people will want to talk about and link to will get you around 95 percent of the way to good search engine rankings. If you don’t have great content, SEO is not going to be very useful for you. Read More about Great Blog Content vs. Search Engine Optimization

Web Work 101: Search Engine Optimization Basics

1165440_seo_3For any web worker with a blog, web site or online portfolio, knowing how to optimize it for search engines is a must. After all, what’s the point of having an online presence if no one can find it? By using some simple Search Engine Optimizations (SEO) techniques on your web site, you can increase the chances that your target visitors will find it through Yahoo (s yhoo), Google (s goog) and other search engines.
In this post, I’ll discuss some basic SEO techniques and how to apply them. Read More about Web Work 101: Search Engine Optimization Basics

Google Improves Flash Indexing: Bad News?

Google (s goog) has recently announced that it can index external files called from Flash sites (s adbe). While I understand why Google wants to do this — it has been working on indexing Flash content for over a year — I hope the news doesn’t tempt web developers to increase their dependence on Flash.

Don’t get me wrong: Flash is fine when used for specific purposes, such as video playback and animation. But it can be overused. There was a fad for Flash-based web site introduction screens several years ago. We quickly found that just about everybody was clicking the “skip intro” link. (There was even a site dedicated to Flash usability called “Skip Intro.”) As a result, Flash introductions are much rarer these days. Still, Flash is ubiquitous, and that can cause problems. Read More about Google Improves Flash Indexing: Bad News?

5 Tips for Integrating Tagging into Your Web Business

According to one estimate, one in 10 online consumers in the United States tags something on the Web at least monthly. If you’re in an online business, this may whet your appetite for figuring out how to tap into our propensity for categorizing content with keywords.

That’s just the topic of a report from Forrester analyst Sarah Rotman Epps. While you can buy a copy of ” Executive Q&A: Social Tagging For eBusiness” for $279, here’s a free recap of the advice offered by Rotman Epps.

Consider using taxonomy-directed tagging, but give the choice. If your site suggests specific tags to the user, that encourages consistency and makes the tagging process easier for users to figure out. But don’t deny users the ability to come up with their own tags — that’s not very social. Just as it is with the people who update dictionaries, watch for the most popular uses of tags over time to expand the company collection.

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