Comedy Central’s Secret Girlfriend: The Makings of a Crossover Hit?

It’s the perfect web video fairytale. Boys can’t get a break in Hollywood despite working on other people’s hit shows. Boys turn to digital to get an original series funded and distributed. Boys make up concept about cute girls. Show doesn’t get watched much in part because it’s constrained to a particular mobile platform. Boys get deal to convert show to TV series for a 12-episode run on Comedy Central. Pilot gets slotted right after season premiere of juggernaut show South Park.

Secret Girlfriend Starts Weds 10:30pm / 9:30c
Season One Preview
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That’s the story of Secret Girlfriend, a new show premiering on Comedy Central (s VIA.B) at 10:30 p.m. on Wednesday and made by Ross Novie, former assistant director on Arrested Development, It’s Always Sunny in Philadelphia, and The Office and his writing partner Jay Rondot. In a twist on the now-ubiquitous single-camera documentary style, the show is shot from the perspective of its unnamed protagonist, a 20-something single guy. The viewer effectively assumes the role of the protagonist as he encounters strip clubs, booty calls, pool parties, girl fights and pool parties — and that was just in the first episode. Novie calls it “the first TV show in America from a subjective point of view.” I can’t say I’m rooting for the premise (why, exactly, are all these hot girls throwing themselves at him/us?) but the first-person format is a worthy gambit.

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Raconteurs Go Old To Gold, Secret Girlfriend: NTV Station Today

Today Boing Boing debuted this viral campaign pushing the Raconteurs’ new… well, I’m not sure what Jack White and his fellow rockers are promoting with this. But it’s a fun little Antique Roadshow parody that, in classic Web 2.0 form, solicits YouTubers to create their own magic devices. (An extended cut is available here.)

And Steve Bryant reviews the Atomic Wedgie series Secret Girlfriend: “big-boobed, PG-13 soft core that’s slightly evocative of lonelygirl15 in its just-off-screen promise of titillation.” Is that a good thing or a bad thing? Find out at NewTeeVee Station!

Vid-Biz: Secret Girlfriend, Embarq, TV Sets

Comedy Central Orders Secret Girlfriend Pilot; Freemantle Media’s first-person web show features hot girls talking to the camera; pilot will run just 11 minutes. (Broadcasting & Cable)
CenturyTel to Buy Sprint Spin-off Embarq; deal worth $11.6 billion, combined company would have 400,000 video subscribers. (DSLReports)
TV Prices Set to Drop; amid economic downturn, DisplaySearch predicts prices for 50-inch plasmas will be $899 – $999, 40-inch 1080p LCDs to be $799 – $999. (Bits Blog)
Verizon the 7th Largest U.S. Cable Provider; company says it added 233,000 new FiOS TV subs this past quarter, for a total of 1.6 million subscribers. (Silicon Alley Insider)
LIN TV Testing Interactive TV; select users can use Backchannelmedia’s service to “bookmark” content from the television and forward it to a personal web site. (MediaWeek)
CTV Extends Mobile Content Agreement with Bell Canada; CTV to offer content from shows like The Hills, Chappelle’s Show and The Sarah Silverman Program. (The Hollywood Reporter)
(i)Justine Stars in New Web Show; web star hosting PluggedIn 5, a music video show. (Plugged In)