It’s the perfect web video fairytale. Boys can’t get a break in Hollywood despite working on other people’s hit shows. Boys turn to digital to get an original series funded and distributed. Boys make up concept about cute girls. Show doesn’t get watched much in part because it’s constrained to a particular mobile platform. Boys get deal to convert show to TV series for a 12-episode run on Comedy Central. Pilot gets slotted right after season premiere of juggernaut show South Park.
|Secret Girlfriend||Starts Weds 10:30pm / 9:30c|
|Season One Preview|
That’s the story of Secret Girlfriend, a new show premiering on Comedy Central (s VIA.B) at 10:30 p.m. on Wednesday and made by Ross Novie, former assistant director on Arrested Development, It’s Always Sunny in Philadelphia, and The Office and his writing partner Jay Rondot. In a twist on the now-ubiquitous single-camera documentary style, the show is shot from the perspective of its unnamed protagonist, a 20-something single guy. The viewer effectively assumes the role of the protagonist as he encounters strip clubs, booty calls, pool parties, girl fights and pool parties — and that was just in the first episode. Novie calls it “the first TV show in America from a subjective point of view.” I can’t say I’m rooting for the premise (why, exactly, are all these hot girls throwing themselves at him/us?) but the first-person format is a worthy gambit.