These iOS apps will help you buy and sell a house

Buying and selling your home can be a stressful and time consuming ordeal. While some aspects of this major life event have not changed over the years, the technology one uses throughout the process has.

Chart: Where to Sell Your Used iPad

According to Mashable’s Christina Warren, people are selling their original iPads in droves to finance an upgrade to iPad 2. If you’re hoping to do the same, check out this handy chart detailing a few of your options and what you can expect to be paid.

How to Prepare a Used iPad for Sale

With the nearly guaranteed iPad 2 announcement drawing near, there are going to be a lot of used first generation iPads soon going up for sale. Here’s how to best prepare your used iPad for sale, for both yourself and its new owner.

How to Prepare a Used Mac for Sale

If you’re planning on buying a new machine, it’s a great idea to sell your old Mac to cover some of the new computer’s cost. If you choose to go this route, make sure to follow these steps to prepare your used machine for new ownership.

Inkd: A New Marketplace for Print Design

inkdlogoYou may be a great designer, illustrator, or just a generally creative person, but that doesn’t automatically translate to profitable enterprise, as we’re all probably painfully aware. However, there are a variety of services that provide an avenue to sell your services and make it easier to find customers.
Inkd is one such service provider, aimed at print designers. Like Threadless and Cafepress before it, it offers users the chance to use their own original designs to earn revenue. Indk’s model is slightly different, but will be familiar to people who’ve used either of those older services. People who contribute to stock image libraries like iStockPhoto will also recognize how this system works. Read More about Inkd: A New Marketplace for Print Design

Hard Selling vs. Soft Selling: Which Approach Do You Use With Clients?

814456_business_card_2“Are you going to buy this or what?” the clerk at the hardware store asked me yesterday, nodding at the new garden shovel I was holding in my hand. The frankness of the question put me off at first, but the urgency in his voice prompted me to act. I bought it.

Was he being rude or was it a sales tactic? I don’t know, but it worked. This got me thinking about my own approach to selling my freelance services. Could I get away with saying something similar to a potential client? I can imagine some of them getting turned off, while I can picture others saying “yes.” I wouldn’t dare try it, of course. The sales process is my least favorite part of online freelancing.

Still, whether we’re providing products or services, we can’t escape being a sales person from time to time. This is why we need to be aware of the different approaches we could use when making a sale. Read More about Hard Selling vs. Soft Selling: Which Approach Do You Use With Clients?

Indirect Marketing: How Well Does it Work?

indirect-routeAlthough it may not be a new concept, indirect marketing has experienced tremendous gains in popularity in recent years. Chalk this up to the growing influence of the social network as a culture-shaping force. That said, does marketing through these channels in an indirect fashion actually pay off? Is there even a way to accurately measure the influence of that kind of promotional effort?

As web workers, we’re no strangers to social networks. In fact, they’re probably part and parcel of what you consider your active working time every day. But how do you use them? Take Guy Kawasaki (@guykawasaki), for instance. He’s fairly direct when it comes to marketing via those channels. In fact, he’s often accused of spamming because of his approach.

The indirect approach, which one might attribute to someone like John Hodgman (@hodgman), basically involves being so interesting, funny, useful, or bizarre that people can’t help but try to find out more about you, and, as a result, the products or services you offer. Key success factors for indirect marketing include not looking like you’re trying to actually sell anything, the art of which is described well in this article at Babeloon.com.

Read More about Indirect Marketing: How Well Does it Work?

YouTube Gets CBS Shows, Pre-Rolls

In the first big network content coup it’s gotten in a long time, YouTube got access to some full-length episodes of old CBS shows today. The shows — five episodes of Beverly Hills 90210 (the original), five episodes of MacGyver, five episodes of Star Trek: The Original Series, and 14 episodes of The Young and the Restless — will be accompanied much more advertising than YouTube has ever shown on a per video basis, including controversial (for YouTube) pre-roll ads.