
12seconds.tv is a boot-strapped startup that has been a labor of love for the three founders, Sol Lipman, Jacob Knobel, and David Beach. A host of other characters have helped along the way, influenced by promises of burritos, but the small group hasn’t taken any outside money.
The project was conceived in January, launched in July, and now has an iPhone app ready just in time for the holidays. They got some attention from a write-up on TechCrunch in July and have built a loyal and passionate community of over 10,000 users.
I had a chance to talk briefly with Sol Lipman the other day about the launch of 12seconds for the iPhone and ask about the path they took to get to this moment. It’s clear that 12seconds.tv was built with a lot of passion from both the founders, their friends and colleagues that helped out, and the growing community of users.
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