Shocker! Social content discovery might not work

Social networks like Twitter and Facebook have helped to raise awareness of content online, and made it easier for videos to go viral and be seen by the masses. But betting only on social might not be the best strategy for apps focused on video discovery. opens to the public with an iPad app is now open to the public, making its social video recommendations service available to all. And it’s doing so with the introduction of an iOS app that will bring the same type of video viewing experience available on its website to the iPad and iPhone. wants to become MTV for the digital generation

The act of discovering new music videos and watching them in a leanback experience has not yet been made easy by distributors. That’s a problem hopes to solve, combining discovery and playback in a way that will position it as MTV for the digital generation.

Startups, get ready to hack the future of TV in NYC, which takes place September 10 and 11 in New York City, will bring together startups and developers in the online video and connected TV space. The event is focused on creating applications to advance content and distribution in the new digital living room. adds Hulu to its social video recommendations

Things are heating up in the social video recommendations space, as startups seek to become the Pandora of online video. One of them — — just got some huge validation from Hulu, which is now allowing its videos to be viewed in the startup’s recommendation system.

VHX optimizes its social discovery site for the iPad is going mobile in a big way. The social video discovery startup, which launched its website earlier this year, has optimized its platform to work on Apple mobile devices like the iPhone and iPad. It even has AirPlay for watching videos on your Apple TV.