It’s that time of the year again: YouTube (S GOOG) stars like Freddie Wong, Toby Turner, Daily Grace, Mystery Guitar Man, Tyler Ward and a number of others are coming together Thursday night at 6pm P.T. for the site’s second annual Tube-A-Thon, a telethon-style live event that aims to raise money for charity. Just like last year, the event is going to be hosted by What’s Trending’s Shira Lazar, but this time around, it’s live streamed from YouTube’s Los Angeles studio space, which has been home to a growing number of live events this year, including YouTube’s first music awards show.
Thought there was no money in producing original content for YouTube’s audience? The folks at Bedrocket Entertainment beg to differ — and just invested in What’s Trending.
YouTube is going to have its first live telethon Thursday night, courtesy of What’s Trending, and with appearances of a bunch of YouTube stars. It’s for a good cause, but also one more step towards turning YouTube into something that resembles TV.
What’s Trending originally set out to be a weekly highlight of Internet memes and pop culture for CBS News, but a single tweeted shattered those dreams. Now, it’s trying to reinvent itself as a kind of trend barometer for YouTube videos.
“Every year at SXSW, I meet the most amazing people, and sometimes a few jerks,” says Peter Corbett, CEO of iStrategyLabs. Corbett offers ten tips to help newbie CEOs avoid jerk territory and make the most of their time in nerd heaven.
There are many shows which claim to be “talk shows for the Internet,” but there’s only one weekly hour-long celebration of what’s popular online. And What’s Trending is determined to continue covering web culture while also attempting to grow into a full-fledged media brand.
What’s Trending, created by Disrupt Group and hosted by Shira Lazar, goes live this Tuesday with a social media-focused take on current news and pop culture events. But will the show be able to capture the spirit of the internet on a live, weekly basis?
Partners Project, which focuses on YouTube creators finding success with full-time video making, is not for anyone who hasn’t heard of Sxephil or LisaNova. But for those who are invested emotionally or financially in the future of online video, there is much of interest here.