YouTube wants to double down on mobile music videos

YouTube wants to give mobile phone users a chance to find music video content by artist, discography and genre, with the goal of bringing music content to hundreds of millions of its users. These plans could be an answer to Vevo’s mobile music initiatives.

Making money on mobile: the YouTube perspective

Consumers’ desire to consume content on mobile applies to video just as much to display. YouTube’s head product developer shared what this means for content makers and for advertisers.