Another e-commerce startup adds an offline outpost: Rent the Runway opens first showroom

In yet another move showing that the future of retail is a blend of online and offline, Rent the Runway has announced that it will open up a permanent showroom in New York’s Henri Bendel store.  At the location, customers will be able to try on dresses before they rent them online. Similar to startups Birchbox, BaubleBar and Bonobos, Rent the Runway has previously tested the offline waters with pop-up shops and other efforts. And the announcement follows the opening of Warby Parker retail stores in New York, Boston and Los Angeles.

AT&T opens first showcase store in Chicago

AT&T is opening its first “experiential” showcase in Chicago. While technically the flagship retail location on Michigan Avenue is a store, it’s not like any AT&T store you’ve ever seen before. Instead of making the AT&T phones the prime draw, it’s showing off the apps within.