Vid-Biz: Adobe vs. Apple, Irdeto, mDialog

Adobe Might Sue Apple Over Apps; Sources say that Adobe will take Apple to court within a few weeks if the companies aren’t able to resolve an issue of whether or not Adobe can sell tools that will allow Flash developers to build iPhone apps. (IT World)
YuMe to Integrate Online Video Ads Into Microsoft Silverlight; the online video ad startup announced that it will integrate its ad platform to work with Microsoft Silverlight. (Beet.TV)
Netflix Adds Irdeto To Protect Streaming Video; Netflix has licensed Irdeto’s Cloakware Embedded Security content-protection software, which it will use to expand the array of devices that are able to stream TV shows and movies over the Internet. (Multichannel News)
mDialog Joins With Akamai for First Ad Overlays on the iPad; the mobile video and ad management startup will support in-stream interactive ad overlays for the iPad powered by the Akamai HD Network. (VentureBeat)
Turner Sports Gears Up For Playoffs; Turner Sports will provide multi-platform coverage of the 2010 National Basketball Association playoffs, including some 50 live playoff telecasts combined on TNT and beginning Sunday. (Multichannel News)
Digital Economy Act: Ofcom Gives Four Months For P2P Consultation; Ofcom says it will finalize the code that governs how ISPs must notify infringing subscribers by September. (paidContent:UK)
Gotuit Integrates With FreeWheel To Enable Superior Content Monetization; time-based metadata will help to provide better monetization opportunities. (press release)
FCC Chief Worried Over Retrans Aftershocks; Federal Communications Commission chairman Julius Genachowski said he favored the marketplace over the government in retrans negotiations, but still thought there were “legitimate questions” about whether the process needed review. (Multichannel News)
Spanish Language Network V-me Integrates Kyte as Video Publishing Solution; V-me will be first to offer a Spanish iPad video application, planned for broad distribution via Apple’s App Store. (press release)

Silverlight Gets Embedded, Looks to Conquer the CE Market

Now that Silverlight has reached decent traction in the PC and mobile space, Microsoft (s MSFT) is working to get the rich Internet application framework deployed on connected CE devices. New partnerships with Intel (s INTC) and Broadcom (s BRCM) will get Silverlight included in system-on-chip (SoC) reference designs used by next-generation consumer electronics (CE) devices.
Microsoft’s announcement with Intel and Broadcom is the first step to a broader CE strategy; as reference designs become available, CE manufacturers will soon have native Silverlight support available for Broadcom BCM7420 and Intel CE4100-based connected devices. Once embedded, media companies will soon be able to build interactive experiences using Silverlight that can be delivered directly to the TV through supported set-top boxes, HDTVs and Blu-ray players due to hit the market later this year.
Integrated Silverlight support will include all the features and functionality that are enabled in the downloadable PC client, including PlayReady DRM, DVR-like capabilities and adaptive bitrate streaming support. As a result, media companies will be able to build experiences through Silverlight that are supported across all three screens.
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Ooyala, Kaltura Add Silverlight Support

In terms of user and customer adoption, Microsoft (s MSFT) Silverlight has been playing catch-up with Adobe (s ADBE) Flash ever since it was released back in 2007. But there’s reason to believe that it’s catching on, with online video platforms Ooyala and Kaltura both adding support for the latest version of the rich Internet application framework.
Silverlight is gaining traction, both in terms of consumer installations and adoption by media companies and enterprises for the delivery of web video and the development of web apps. The Silverlight client is now installed on about 60 percent of Internet connected devices, Brad Becker, director of product management for rich client platforms at Microsoft, told us a few weeks ago.
As a result, more media companies and video publishers are seeing it as a viable solution for their online streaming needs, which has led Ooyala and Kaltura to add support for the technology based on customer demand. In a phone interview, Kaltura CEO Ron Yekutiel said that its customers were showing interest in the technology due to its support for advanced DRM and HTTP-based adaptive streaming technology. And a spokesperson for Ooyala says it added Silverlight primarily to support some large International broadcasters who wish to use Silverlight video for their streaming of the World Cup.
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Adobe Teams Up With Conviva for Better Flash Video Delivery

Adobe (s ADBE) is announcing a strategic partnership with Conviva today that aims to improve Flash video streaming through advanced analytics and CDN optimization.
Conviva’s technology works by offering a real-time view into how certain video streams are performing and adjusts those streams as necessary, enabling media companies to balance delivery across multiple CDNs based on cost and performance. As a result, its customers can provide a better user experience at a lower cost than if they just used a single CDN without Conviva’s help. By integrating Adobe’s Flash with the Conviva media control platform, media companies will better be able to support large, highly scalable live and on-demand online video deployments.
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Microsoft: Silverlight Now on 60% of All Internet Devices

Microsoft’s (s MSFT) Silverlight client may have finally reached critical mass, with installation on more than 60 percent of all Internet devices, according to one Microsoft exec. Brad Becker, director of product management for rich client platforms at Microsoft, told us in a phone interview that the rich Internet application plugin has seen strong momentum recently, with the percentage of Internet devices the Silverlight client has been installed on increasing by a third — to 60 percent from 45 percent — in just the last four months.

The news that Silverlight has finally surpassed the 50 percent-mark comes on the heels of Microsoft’s touting of new features added to the framework at its MIX10 developer’s conference last week. With the release of Silverlight 4, Microsoft is taking a big step toward extending the Silverlight client beyond the desktop and onto mobile devices, where it will be the de facto application platform for Windows Phone 7 smartphones. Add to that out-of-browser support on the desktop, and Microsoft has made it easy for businesses to develop apps that can transfer data from the PC to mobile devices without having to build out multiple applications.

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Sorry, HTML5 Crowd, Flash Ain’t Dead Yet

Microsoft has launched a UK Hulu wannabe called the MSN Video Player. In addition to Microsoft’s Silverlight, it uses Adobe’s Flash. Others are switching from Move Networks’ technology to Flash. Seems like Apple’s Jihad against Adobe’s Flash may not be enough to kill it.

Good News for HTML5: H.264 Streaming Will Remain Free

Good news for HTML5 proponents: MPEG LA has announced that it will extend its royalty-free license of the H.264 video streaming format for an additional five years. In doing so, the license holder has agreed not to charge for use of the near-ubiquitous H.264 encoding format through 2016.

The move comes after YouTube (s GOOG) and Vimeo (s IACI) rolled out implementations of HTML5 video last month, both of which took advantage of H.264.

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iPad: No Flash Video, No Problem — There’ll Be Apps for That

In arguing that Apple’s (s AAPL) iPad could change the way people consume video, the biggest hurdle to my thesis was that the iPad doesn’t support Adobe’s (s ADBE) Flash, which has become the de facto vehicle for delivering video from a number of popular web sites. How could the device revolutionize online video viewing when it doesn’t support the main way that people currently view video online video?

While you probably won’t be able to stream video from Hulu or Netflix (s NFLX) on the device at launch, I’d argue that the lack of available web video on the iPad (i.e. video delivered in Adobe Flash or Microsoft (s MSFT) Silverlight) is only a short-term problem. That’s because I believe that over the long term, such content — and more — will be made available through iPad apps.

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Watch the Winter Olympics on Ubuntu: Silverlight 2 For Linux Is Here

Microsoft (s MSFT) officially announced the availability of an open-source Linux implementation of Silverlight 2 this week. The release of the runtime environment dubbed Moonlight 2 is based on a cooperation between Microsoft and Novell (s NOVL) that started in 2007 and also involves royalty-free access to proprietary media codecs owned by Microsoft.

The release will make it possible for users of Ubuntu and other Linux distributions to soon access online  programming like Sunday Night Football and the NBC Winter Olympics on their machines. However, don’t hold your breath for Netflix streaming or other DRMed content coming to Linux anytime soon.

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