Provide Commerce buys Sincerely, mobile gifting app & service

Sincerely, a San Francisco-based mobile gifting app started by Matt Brezina has been acquired by Provide Commerce, a subsidiary of Liberty Interactive Corporation. Provide owns e-commerce brands such as ProFlowers, RedEnvelope, Personal Creations, Shari’s Berries, and others. Brezina (also the co-founder of Xobni) launched the company with backing from the likes of Spark Capital and First Round Capital and its first product (Postagram) was a mobile photo postcard. Terms of the deal were not announced, but this is not an acqua-hire type acquisition – Provide will double the team which will stay in San Francisco. Everyone involved in the deal – investors, employees and others are in the black with this sale.

It’s a trend: Now Sincerely has a disposable camera app, too

Sincerely, the company aimed at making it easy to get printed copies of the photos you take on mobile devices, has launched a new app called Dotti meant to replicate the experience of using a disposable camera, cementing the trend of 1990s nostalgia in mobile apps.

Sincerely secures $3M funding, debuts greeting card line

Sincerely, the San Francisco startup aimed at making it easier to get physical copies of the photos taken on mobile phones, is announcing Wednesday it has secured $3 million in Series A funding. The company is also set to launch a holiday card app, “Sincerely Ink.”

Strength in numbers: Sincerely launches iPhone API with 12 partners

Sincerely, the startup best known for the Postagram app, has launched a software platform to let iPhone developers add the company’s “print and ship” functionality into any app. Sincerely took a hit earlier this week when consumer electronics giant Apple announced its own Postagram-like app.

Postagram CEO: We’re not afraid of Apple Cards

Apple’s new “Cards” app turns any iPhone or iPad photo into a greeting card — exactly the same business as San Francisco startup Sincerely, which makes the Postagram app. Despite the big competition, Sincerely CEO Matt Brezina says his company is ready to battle.

Who’s Afraid of Instagram? Not Shutterfly

Shutterfly CEO Jeff Housenbold is aware of new photo sharing and printing startups like Instagram, Sincerely, and Keepsy. But according to him, new competition from “three kids in a garage with $3 million in venture funding” doesn’t exactly keep him up at night.

Xobni Co-Founder Returns With Postagram

Xobni co-founder Matt Brezina is back in the startup game with the launch of Sincerely, aimed at making it easy to print photos taken with mobile phones. Postagram, Sincerely’s first product, prints and sends postcards made from Instagram photos for 99 cents.