Snapette creates a local fashion discovery engine

Snapette, which launched last August with a sort of Pinterest for the real world model, is now becoming more of a resource for local merchants and brands, who can use the mobile app and its new website to alert users to products they might like.

Startups pass on Silicon Valley to find their fortunes in New York

In the past couple of months, New York has attracted former San Francisco startup Qwiki, PlaceIQ from Colorado and recent 500 Startups graduate Snapette of Boston, which spent the past half of a year in Silicon Valley. New York is becoming a destination for startups.