Twitter is expected to reach $1 billion in revenue by 2014, according to unnamed sources, suggesting that it feels confident about its ability to make money through social advertising.
Social video ad firm Jun Group has raised a small bit of funding, a full six years after being founded. The New York City-based company, which specializes in serving video ads into social environments like casual games, has raised $2.5 million from Western Technology Investment.
Mark Zuckerberg & Co. stood up in front of the advertising community in New York today and unveiled Facebook Ads, an ad system that allows companies to use the Facebook social graph and to develop highly targeted ads. Large brands such as Coca-Cola (KO), Sony Pictures (SNE) and Verizon (VZ) have signed on for this effort. Part of the engine powering this new ad system is called Beacon, which takes data from 44 web destinations and mashes it up with Facebook’s internal information to help build more focused advertising messages.
While it seems to be a clever idea, a quick review reveals that Beacon might turn out to be a privacy hairball for the company. [digg=http://digg.com/gaming_news/Google_expands_game_ad_network_platform_turns_to_Old_Man_Murray]
The 44 sites that have partnered with Facebook include everyone from Kongregate, LiveJournal, NYTimes (NYT), Sony Online, Blockbuster (BBI), Bluefly.com, STA Travel, The Knot, TripAdvisor, Travel Ticker, TypePad, viagogo, Vox, Yelp, WeddingChannel.com and Zappos.com.
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