BuzzFeed’s Peretti: Design engaging ads made for sharing

Jonah Peretti, BuzzFeed’s co-founder, spoke at Ad Age’s Digital Conference and talked about how it’s helping usher in the transition from search to social. He said the new standard in advertising is ads that are engaging and are ripe for sharing.

Twitter & Facebook share a problem: Proving social ads work

Twitter and Facebook are both trying hard to show that they are powerful advertising vehicles, in part to justify their multibillion-dollar market valuations. But while each company has shown some growth, there is still skepticism among advertisers about the ultimate value of social advertising.

News flash: Yes, Facebook is selling you to advertisers

A breathless report says Facebook is going to use its new Timeline feature to appeal to advertisers. But is this really surprising? Like most free web services, Facebook has always relied on advertising — and adding social elements to advertising is the future of the medium.

The secret behind Facebook’s obsession with fan pages

Facebook is offering companies more information on the way fan pages are used — and new data shows that it’s for one simple reason: it’s by far the most effective way for brands to reach customers, which makes it an easy way for Facebook to cash in.

LocalResponse rings up results with targeted local tweets

LocalResponse — a marketing platform that allows advertisers to send out targeted tweets to consumers based on where consumers have checked in or where they say they are on social networks — has found that its targeting work is paying off with significant engagement from consumers.

As Online Advertising Grows, The Question Is How Much Is Too Much?

This being the week of ad:tech, news of online advertising has dominated the conversation: from MySpace’s hyper- targeted ads to Facebook’s new ad system to broadband advertising systems introduced by companies such as AnchorFree. The advertising, of course, is becoming social, mobile, and behavioral.
internet-advertising-est.pngIf you take all this into account, and juxtapose it against the recent eMarketer’s forecast — U.S. online advertising nearly doubling from $21.4 billion in 2007 to $42 billion in 2011, representing about 13 percent of the total ad-spend — what you get is a pretty decent context for the ongoing battle amongst Google (GOOG), Microsoft (MSFT), Yahoo (YHOO), phone & cable companies, wireless carriers, Facebook, MySpace (NWS) and countless other startups. [digg=]
Of course, it also means that advertising (or marketing messages) are going to be in-your-face, every time you turn around. What is the theoretical limit to our ability to absorb these messages? I just wonder, when, as people-being-marketed-to will we say: Enough! Stop! Or will we?

Why Is Google Afraid of Facebook?

Google (GOOG) announced its OpenSocial strategy last week, starting with some of the smaller (albeit fast-growing) social networks, and quickly ensnaring MySpace (NWS), Bebo and a bunch of other companies to join its efforts. Nick O’Neill, the brilliant young man who writes the AllFacebook blog, described it as a coalition of the willing.
On the surface, it seems like a laudable effort to create a common social platform in which widgets are written once for multiple platforms, allowing for the leverage of data across the web in a seamless manner. It’s being pitched as an open social graph. What it really is, however, is the first defensive move by Google, a company whose only strategy – until now — has been to stay on the offensive. [digg=]
The Palo Alto, Calif.-based upstart has been upstaging Google and stealing its talent, a good enough reason to get any company steaming mad. Remember the public search feature Facebook launched — in hindsight it seems like a move to grab traffic from Google and boost its own user base. But that was penny ante stuff.
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