How Social Commerce Really Works & Why

We have only just taken first steps towards what is real (online) social commerce. Ex-Googler and current Facebook product manager articulates this in a must-read presentation, How Your Customers’ Social Circles Influence What They Buy, What They Do and Where They Go. Take a look.

Spiceworks Picks Up $25M to Build Facebook for IT

Spiceworks has raised a $25 million fourth round of funding from Adams Capital and Tenaya Capital to continue building out a community of IT professionals that use the Spiceworks software to monitor their companies’ networks. That community is like a Facebook for IT.

comScore’s Year in Review and the Year Ahead

Last week, market researcher comScore released its U.S. Digital Year in Review report that’s chock full of useful data for the industry. Implications arising from the numbers include Facebook’s ad value problems, communications platform evolution, and potential social commerce growth barriers.

How Much is Facebook’s Market Power Worth?

Putting a value on Facebook is beyond many of us, but the social network is the most important player in social media. To better compete against, partner with or invest in Facebook, it’s worth evaluating its market positions, strengths and weaknesses.

The Next Wave of Social Media Nears Critical Mass

When it comes to consumer technologies, how big is big enough? When do they really start to gain momentum, and what happens when they do? These are questions of critical mass — the tipping point when user adoption starts producing the hockey-stick growth that fosters sustainable businesses.

Facebook Dominated the Social Media Pack in Q3

For third-quarter social media and real-time technologies, most of the action was in consumer services, and much of it — from social gaming to location-based services and advertising dollars — was influenced by Facebook. Here is a brief look back at the NewNet action highlights from last quarter.

Social Shop Till You Drop: A Quick Primer

Social shopping is all the rage, with new money flowing into new startups every day. Is it a bubble? The answer is no: despite the outward appearance of being an overcrowded marketplace, it is a new era for e-commerce.