Boomerang shifts focus from social gifting to viral marketing

Chicago-based Boomerang is kicking to the curb its initial local-merchant approach to social gifting. Instead it’s focusing on what it believes is a much bigger opportunity: tapping into the viral marketing potential of online gift cards.

Treater nets $2.5M for just-because social gifts

Treater, a social gifting startup launching Wednesday, wants to use Facebook help people send impromptu, casual gifts to friends. The Washington, DC-based startup is also announcing that it has raised $2.5 million dollars.

With $1M, Boomerang launches locally-focused social gifting platform

Chicago-based Boomerang, backed by Groupon founders’ Lightbank, is launching Tuesday to give Facebook users a way to give friends paperless gifts, including vouchers for local restaurants, spas, sporting companies and theaters. Some gift options are free, offering merchants a new way to attract customers.

Wrapp’s social gift cards are coming to the U.S.

After launching in Sweden in November and recently expanding its presence in Europe, Wrapp, the Swedish social gifting start-up, is now coming to the U.S. to tap America’s love of gift cards. The start-up is partnering with a number of brands including Gap, H&M and Sephora.

Wrapp races to outpace DropGifts with German launch

In what is starting to look like an e-commerce version of Risk, Wrapp is retaliating against clone-artists Rocket Internet by launching on their home turf and detailing ambitious expansion plans