Social media calendars are being created, modified, enhanced and utilized on an ongoing basis to better manage blogs, microblogs and social network content and messaging. As you are looking to fill in the blanks in your social media calendar?
In a previous post where I discussed the concept of a social media calendar to manage your social media outreach and messaging, Bob Hazlett commented and offered up his calendar to use as an example. I’ve downloaded it and thought it might be useful to show discuss his calendar and my own company’s version as examples and look at the elements that make up these calendars and how best to use them.
Here’s a screenshot of Hazlett’s calendar:
When I hear about the processes companies are using to engage in social media-based conversations and communities, I’m a bit surprised that many lack any kind of strategy or written plan. While I’m a firm believer in the need for both spontaneity and frequency in social media-enabled communications, I also believe that whenever a company decides to adopt new communications tools, they need to start with the basics of Marketing and Communications 101:
- What are your business objectives?
- Who is your audience (target market)?
- What do you hope this communication will help your company achieve?
- How will you measure your efforts?
Once you think through the business basics, the next steps are identifying the right tools to reach the right audience(s) in the right ways, and then determining what your company is going to do once you stick start participating in social networks, on blogs, and in other online communities. Read More about Why You Should Have a Social Media Calendar
Hold onto your tinfoil hats because the government is seeking to chip away at your online privacy through the use of deep packet inspection. Despite what I’m about to tell you, there are good uses of this technology when it comes to managing and monitoring a network. So don’t shoot the technology, but feel free to take potshots at those trying to use it to suggest that ISPs monitor your surfing habits for illegal images, even those including child pornography.
Read More about The Government Wants to Spy on Your Packets