If Twitter is broken, it shouldn’t be that hard to fix. Most of Twitter’s ailments are self-inflicted, and curable by a dose of focus. It must define and serve its audience properly, invest in data licensing, and forget about distracting product development.
All the big guys – Adobe, IBM, Salesforce, Oracle – have a suite of marketing tech platform tools they call marketing clouds. Social media marketing is the obvious focus, but what else is required for these platforms?
Big players like Adobe, Salesforce, IBM and Oracle offer suites of tools for managing marketing technology. Some call them “marketing clouds.” Give us your thoughts on what forces are shaping the industry, and which companies might be best-positioned to harness them.
Ad.ly is a social media ad agency that provides brands with celebrity endorsements. To come up with a more steady revenue stream, it’s turned to offering analytics.
Klout is moving to target a slightly new audience with its latest product: businesses. Klout for Business will allow corporate customers to measure their company’s influence on social media, moving Klout away from just targeting consumers.
Prague-based social media analytics startup Socialbakers on Monday announced that it had raised $6 million in funding from Index Ventures and Earlybird Venture Capital. The startup says that more than a fifth of all Fortune 500 companies are its clients.
Vibrant Media, the company behind many of the in-text ads on the web, is on Wednesday rolling out a redesign meant to make its advertising more transparent and interactive for users.
Gannett Co., the media giant behind USA Today and other properties, is reportedly buying social-media marketing company BLiNQ Media, which helps brands execute and manage advertising campaigns on Facebook and other social platforms.
Enterprise-focused social marketing startup Unified Wednesday released an updated version of its social operating platform that layers on a Yammer-like user experience to the workflow specific to a brand or agency executing multiple social media campaigns.
Unified Social, which calls itself an enterprise-grade social operating platform, announced Thursday that it had raised $14 million in new financing.