How to fix Twitter

If Twitter is broken, it shouldn’t be that hard to fix. Most of Twitter’s ailments are self-inflicted, and curable by a dose of focus. It must define and serve its audience properly, invest in data licensing, and forget about distracting product development.

What’s needed from marketing clouds

All the big guys – Adobe, IBM, Salesforce, Oracle – have a suite of marketing tech platform tools they call marketing clouds. Social media marketing is the obvious focus, but what else is required for these platforms?

Klout aims for new targets with launch of Klout for business

Klout is moving to target a slightly new audience with its latest product: businesses. Klout for Business will allow corporate customers to measure their company’s influence on social media, moving Klout away from just targeting consumers.

Social media analytics startup Socialbakers raises $6M

Prague-based social media analytics startup Socialbakers on Monday announced that it had raised $6 million in funding from Index Ventures and Earlybird Venture Capital. The startup says that more than a fifth of all Fortune 500 companies are its clients.

Gannett may follow WaPo into social ads with BLiNQ Media buy

Gannett Co., the media giant behind USA Today and other properties, is reportedly buying social-media marketing company BLiNQ Media, which helps brands execute and manage advertising campaigns on Facebook and other social platforms.

Social marketing platform Unified gets more Yammer-like

Enterprise-focused social marketing startup Unified Wednesday released an updated version of its social operating platform that layers on a Yammer-like user experience to the workflow specific to a brand or agency executing multiple social media campaigns.