Bringing in a new agency can be fraught with pitfalls, but the most common seems to be the creation of “silos.” Your other agencies can cut out the new guys from key conversations so your social media marketing team can’t properly integrate their work.
Last year, I looked into the way companies are using Enhanced Facebook Pages as a way to beef up the branding and interactivity available with Facebook’s default Page settings. On my company blog, I explored the enhanced Pages of companies such as Starbucks and The Gap.
What you do on Twitter to gain followers usually won’t work on Facebook. Trying the same tactics on LinkedIn could be the kiss of death. Here’s a breakdown of the ways you can build a following and where those tactics are best put to use:
I think of my Social Media Triad: Three social networks where I’m building a good following and where I can do the bulk of my promoting. Everything else is the icing, while those three places are the cake. My triad consists of Twitter, Facebook and LinkedIn.
The near-ubiquitous access to collaborative communities, social networks and communications tools that my iPhone apps provide is actually improving my ability to network more frequently with my friends, fans, followers and contacts. Here’s a handy list of community and communications iPhone apps to help you network.
I recently spoke at the Creative Freelancer Conference in Denver (part of the How Design Conference) and led a “Lunch and Learn” table discussion. I asked the attendees to write down their burning questions about social media marketing.
Last week, I wrote about the challenges we face in understanding how to value and measure social marketing. Here’s my attempt at introducing some fresher terms that better address and assess our social marketing efforts, as opposed to the terms we currently use:
For weeks now, I’ve been struggling with offering social media marketing services to clients and being charged with coming up with some rational, defensible measurement system, so that someone, somewhere can justify their company or organization’s foray into using social networks, blogs and the like.
Last week, I explored the birth of the “superfan” in social media, drawing from the superfan concept at sporting events. This week, I’m going to discuss how to harness the passion of the superfan and convert them into an ambassador for your brand.
It seem that many of us are so focused on our own presences in social networks that there is little talk about what we expect from our friends, fans and followers. My own company has been hyper-focused, however, on our clients’ FFFs, particularly “fans” on Facebook.