Social TV is a big trend this year, so we’re always eager to see how it’s being adopted out in the wild. While talking to us about his platform’s recent Twitter integration, View2Gether‘s CEO Chris Adams also shared some nice stats on how his company’s white-label social viewing service is being used by ABC Family’s show GREEK.
View2Gether is currently being used by ABC Family to create viewing parties around its show Greek. ABC Family had been using Lycos for social viewing. (The network did not provide a reason for switching vendors in time for our post.) The latest Greek season started on March 30 and within 18 hours of the show’s premiere, more than 50,000 people watched the show using the View2Gether platform. Additionally, the show averaged 35,000-40,000 social viewers a week online after that. Viewing parties averaged 15 people in attendance.
Other View2Gether clients include CBS Interactive’s (s CBS) Australian video portal Adikted.tv and Sony (s SNE), which plans to roll out the service territory by territory across 34 of its sites internationally, starting this summer. The Sony deal will include Crackle, so you’ll presumably be able to chat about that knife stuck in the head of Zoe Bell while watching Angel of Death.