Solar panel rooftop startup Sungevity raises a whopping $125 million

Following the IPO of solar installer SolarCity last month, Sungevity announced that it’s raised $125 million in a combo of equity and project financing. The company does sales, marketing, system design, and financing for home solar panel systems, which saw a boom year in 2012.

Solmentum: Solar Meets Data Mining

Persuading consumers to pay for solar is a tough challenge. A solar electric system commands the cost of a new car but, unlike a car, it isn’t necessary. Solmentum, a more recent entrant, says it’s found a more efficient approach to reeling in customers.