A Swiss project that is 10 years in the making aims to show that solar powered planes could one day shuttle people around the world. After carrying out demonstration flights in Europe and North Africa, Solar Impulse is coming to America this year.
The upcoming Michael Cera film Youth in Revolt, opening tomorrow in theaters, isn’t your typical teen comedy, at least judging by the trailer. So how do you get teenagers to see it? Hitch the Michael Cera star to one of the biggest teen trends going today — Jersey Shore — for a series of ads that will run tonight between commercial breaks of the much-buzzed-about reality series.
The concept is simple — Cera gets a dance lesson from the Jersey Shore cast, gets his hair blown out by Pauly D into the self-professed guido’s signature coif, and then hangs out in a hot tub. It’s a fun spin on Cera’s literally buttoned-up image, but just another day for the Jersey Shore kids, who are now professional partiers — when they’re not soliloquizing Shakespeare-style.
In another sign that greentech investments could be back on the rise, organic electronics company Plextronics said today it has raised $14 million in financing.
Pittsburgh, Penn.-based Plextronics has developed technology to make conductive inks and materials for printed electronics, specifically for organic plastic solar cells and for organic light-emitting diodes used in flexible displays and radio frequency identification (RFID) tags. The company, which raised $25 million in its second round of funding in 2007, is calling this newest financing the second phase of that same round.
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